Meet Your Buyer Through Your Home Description

by Theresa Dolan 12/22/2019


 Photo by S. Hermann & F. Richter via Pixabay

Your real estate agent will ready your description for listing. But only you know your home the way its next owner will come to know it. Here's how to give your realtor that knowledge. 

Meet Your Buyer Through Your Home Description

Many descriptions have similar text, and could apply to a whole neighborhood. Buyers want an idea of what it's like to live in your home. What's your home's relationship to the neighborhood's best perks? For example: What grocery store is within walking distance? Can the route be enjoyably walked? 

Each home, no matter how modest, has unique traits that will endear it to the right home shopper. Sure, talk up that kitchen renovation or your new AC, if you have them. But personalize the heart of your description: 

  • Does a south-facing window stream glorious sunshine into your home every day? 
  • Does your garden attract butterflies and bees from season to season?  

You get the picture. So paint it. Let that perfect audience respond, "Wow. This sounds perfect for me." 

What Not to Say When Describing Your Home for Sale

Omit basic data from your description (footage, bedrooms, baths). Those facts already appear in the listing fields. Use your word limit to show off your home's personality instead. At the same time, avoid anything that could oversell your home's features. Be charming, yet be real!

Avoid generalizations. If a certain room is unusually spacious, point that out. Overall, though, your footage and listing price speak for themselves. Rather than announcing an "updated" kitchen or bathroom, specify the enhancement. Let your potential buyers quickly grasp the value of the work you've done.

Avoid even the appearance of exclusivity. Sellers' language, by law, must not discourage buyers on account of their of nationality, race or religion, disability, gender or family status. 

Finally, check your description for errors or overused words. Thoughtfulness is the key.

Ready to List, With a Description That Intrigues 

Remember to connect the home to its surrounding benefits. Does the property have a nearby walking and cycling trail? Is it near a wonderful park or farmers' market?

As for the interior, think of the aspects that aren't obvious in your photos. Does the new, granite countertop have ogee edges? Is the floor stone imported from Italy? Specify brand names and materials. Your realtor can tag your photos with features, engaging the visual buyer. 

What's next? Your real estate agent will handle all final edits, ready the listing, and intrigue that perfect buyer!

About the Author
Author

Theresa Dolan

For most people buying and selling a home is one of the biggest and most important decisions you can make. Whether you are a first time home buyer, or in the middle of a re-location, or a life-changing event, you need, and want, to work with a realtor that will offer the best advice and guidance possible.

As a lifetime resident of Westchester, growing up in Yonkers and now residing in Ardsley with my family. I have an extensive corporate marketing career behind me, I am influential in deal management and in providing complete attention to every detail. I am accustomed to working through complex problems, logistics and scheduling. I enjoy working with Clients and coming up with creative and positive solutions.

I understand the needs of families and have experience in Westchester schools, both public and private. As a former commuter to NYC I understand the challenges facing the new home owner who must include getting to work as one of their priorities. As a recent new home buyer myself I know personally the issues with moving and starting life in a new place.

I look forward to working with you on starting the next phase of your life.